Thomas Dahlberg, Project Manager Exhibitions at Volvo Cars, has a hectic schedule. With over 60 days spent traveling every year he has visited many, many exhibition centers and trade fairs in the world.
– Making a statement and cutting through the noise during international events is a challenge for every exhibitor, he says. Some people might think the answer lies in the bold and spectacular. However, to get the results our company wants, the details are just as important. The nuts and bolts, if you like, must be in place to support the broader message.